New York Beer Project
My primary responsibilities at New York Beer Project revolved around Public Relations. I created different types of graphics and projects to expand our outreach in Rochester. I worked to update and post on social media as well as engage with customers to gather constructive feedback to try and build stronger, more personalized relationships with guests. As a result of these efforts, we saw a 42% increase in guests coming in on a quiet day and a 28% increase in guests signing up for our membership program over a six month period.
Bottle Label
This comic-like design for the Victor Lager uses an eye-catching background with vibrant colors, making it easily discernible from NYPB’s other ales. The image of the building incorporated in the design allows guests to make an instant connection between the beverage they are enjoying and the establishment that serves it.
Table Tent Design
The goal of this design was to promote our summer seasonal beers after seeing a dip in sales with our spring seasonal selection. The beach inspired theme utilizes the brand’s colors in a creative yet subtle way that playfully highlights the summer ales. These table tents were successful in garnering more attraction to these options and increasing sales.
Poster/ Social Media Post/ Website Event
To combat the often slower Tuesday evenings, we began implementing weekly trivia nights. This graphic was created to spotlight this event and spread the word to guests. Guests noticed these posters rather quickly, and this soon became a highly anticipated event each week.
Poster/ Social Media Post/ Website Event
Prior to posting this design, we noticed decreased patronage on Sunday evenings. In chatting with guests, we discovered that many were unaware of our weekly Bingo nights. Therefore, this design was created to attract and maintain a larger audience.
